Amplify is a web service that brings human understanding to content. By analysing content and returning its meaning in a usable and actionable structure, the Amplify platform enables advertisers, publishers and networks to take the guesswork out of brand safety, targeting and SEO online.

What makes Amplify different?

Amplify focuses on the meaning of content. Whereas most semantic technologies attempt to merely classify/categorise content, Amplify looks at the actual meaning of the words contained in the text - automatically identifying the significant topics, brands, people, perspectives emotions and action triggers.

Presented in a useful XML-based data struture, Amplify provides publishers, social networks, ad networks and media agencies with completely new data points - in a platform that:

• Requires no client-side technology or infrastrucutre
• Is fast to deploy and very easy to integrate (CMS/ad server)
• Is commercially robust and extremely cost effective

Email us or call +44 (0)20 7317 0151 to test Amplify now. www.openamplify.com