The future of online marketing is all about relevancy. The right offer. The right person. The right time. It's a virtuous connection that requires a sophisticated understanding of a user's online experience: an experience heavily driven by content. Every thing we read and every comment we make tells an important story about who we are and what really makes us tick.

Despite useful advances in analytics and behavioural targeting, the true value of the content is being largely ignored. Do page tags tell the whole story? Can keyword extraction paint the real picture? We don't think so. And that's why Hapax have developed AMPLIFY: the most sophisticated content profiling software ever created:

• Better target display advertising based on real-time content indicators  
• Reduce wastage through improved relevancy and targeting                  
• Automatically generate sophisticated page tag and classification schemes       
• Identify key user decision points, actions and purchase triggers       
• Identify targeted segments in fragmented users, content and inventory     
• Assess content for the suitability and effectiveness of advertising        
• Ensure brand safety in sensitive advertising environments and social networks
• Understand the complete semantic context of brands for improved SEO and SEM           

AMPLIFY's XML output includes 13 separate profile 'Signals' that will give anyone with content - from the smallest publishers to the largest ad servers and ad networks - the real-time ability to analyse, understand and then better monetise their property.

                           

AMPLIFY will launch in the Spring 08. To join the Beta trials, please contact us.