Amplify believes that the only way to deliver truly relevant advertising is to understand the actual meaning of the content. Whether it's a web page, blog, forum post or any other text, Amplify translates the meaning of the content into ‘Signals’ that identify not only the main categories, topics and brands being discussed - but can also understand the sentiment towards them and any pending decisions relating to them.
Amplify can use its detailed understanding of actual page content to further embellish user profiles in existing behavioural targeting systems, and also uniquely identify key purchase triggers and buying intent - flagging real-time advertising opportunities to the ad server.
Email us now or call +44 (0)20 7317 0151 to see how understanding the meaning of your static or user generated content can improve both brand and performance campains.
